Notes from the Strategy Desk

Community Guide

September 13, 2026

Lisa's Guide to Experience Fall in North Georgia: 11 Must-Stop Road Trip Adventures

From Helen Oktoberfest and Anna Ruby Falls to Mercier Orchards, Brasstown Bald, and Tallulah Gorge, these 11 mountain stops make the perfect fall road trip from Dacula and Greater Atlanta.

Homeowner Tips

September 10, 2026

Home Improvement Trends 2026: What Buyers Want and What Adds the Most Value

Color drenching, flex spaces, outdoor living, and energy efficiency are the home trends buyers are searching for in 2026. Lisa Harris explains which improvements add the most value for sellers in Northeast Metro Atlanta.

Market Insight

September 8, 2026

Buy Now or Wait for Mortgage Rates to Drop? A September 2026 Reality Check

Mortgage rates surged to a 2026 high in early September and experts warn they could top 7% this fall. Lisa Harris breaks down the buy now or wait question for buyers and sellers across metro Atlanta and Northeast Georgia.

Community Guide

September 7, 2026

Upcoming Events in Dacula,and Nearby: A Fall Community Calendar

From the Gwinnett County Fair to the Hoschton Fall Festival,this community calendar rounds up festivals,farmers markets,concerts,and holiday happenings in Dacula,and nearby,each with an official source.

Homeowner Tips

September 7, 2026

ADUs in Georgia: The Hottest Home Trend of 2026

Nearly half of American homeowners are exploring accessory dwelling units. Lisa Harris explains what ADUs cost in Georgia, where they are legal, and whether a backyard unit makes sense for homes in Dacula and Northeast Metro Atlanta.

Buyer Education

September 3, 2026

Using AI to Buy a Home in 2026: Smart Tools, Real Risks

Nearly half of home buyers now use AI tools like ChatGPT to research homes, prices, and neighborhoods. Lisa Harris explains where AI helps, where it fails, and how to use it safely in 2026.

Market Insight

September 1, 2026

Is It a Buyer's Market in 2026? What Buyers and Sellers Need to Know

New listings are rising and demand is cooling. Lisa Harris explains what today's buyer's market means for buyers and sellers across Metro Atlanta, and why local data beats a national headline.

Market Insight

August 31, 2026

New Real Estate Commission Rules in 2026: Who Pays the Buyer's Agent Now?

Buyer agent commissions can no longer be advertised in the MLS and buyers must sign a written agreement before touring. Lisa Harris breaks down the new real estate commission rules and who pays the buyer's agent in 2026 across Northeast Metro Atlanta.

Press

August 27, 2026

Atlanta Business Chronicle Features Lisa Harris on the 21st Century ROAD to Housing Act

Lisa Harris was featured in the Atlanta Business Chronicle discussing the new 21st Century ROAD to Housing Act, what it means for metro Atlanta home buyers and sellers, and why affordability starts with the foundation.

Market Insight

August 27, 2026

Barndominiums in Georgia: The Hottest Housing Trend of 2026

Georgia is the epicenter of the barndominium boom. With over 90,000 monthly searches nationwide, this fastest-growing home trend offers dramatically lower costs and faster build times than traditional construction. Lisa Harris breaks down the pros, cons, costs, and what it means for homeowners in Northeast Metro Atlanta.

Market Insight

August 25, 2026

Metro Atlanta Real Estate Is Local: What the July 2026 REMAX Housing Report Means for Buyers & Sellers

Atlanta inventory decreased 1.8% year over year while the national number increased 4.7%. Lisa Harris breaks down the July 2026 REMAX report and what it means for local buyers and sellers in Dacula and Northeast Metro Atlanta.

Market Insight

August 25, 2026

Seller Concessions in the Atlanta Market: What Buyers and Sellers Need to Know in 2026

Nearly 62% of Atlanta home sales now include seller concessions. Lisa Harris explains how concessions work, the three most common types, and how buyers and sellers in Northeast Metro Atlanta can use them strategically in today's market.

Market Insight

August 25, 2026

Landmaxxing: Why Luxury Homeowners Are Buying the Property Next Door

Landmaxxing is the top luxury buyer trend of 2026. Learn why affluent homeowners in Northeast Metro Atlanta are buying adjacent properties for privacy, family compounds, and long term value.

Market Insight

August 25, 2026

REMAX National Housing Report July 2026: More Homes, Steady Prices, More Competition for Sellers

The July 2026 REMAX National Housing Report shows inventory up 2.8% from June and 4.7% year over year, with the median sales price holding steady at $450,000. More homes on the market, steady prices, and increased competition for sellers. Lisa Harris explains what this means for Metro Atlanta buyers and sellers.

Homeowner Tips

August 24, 2026

Georgia Home Insurance Rates 2026: Why Costs Are Rising and What Homeowners Can Do

Georgia homeowners insurance rates are projected to climb about 10% in 2026. Lisa Harris explains what is driving the increases across Atlanta and Northeast Georgia and how homeowners can manage their premiums.

Seller Education

August 23, 2026

Why Sellers Choose Lisa Harris: Results That Speak for Themselves

Maximum exposure, professional marketing, data-driven pricing, skilled negotiation, and personal attention. Discover why sellers across Northeast Metro Atlanta trust Lisa Harris for proven results.

Market Insight

August 23, 2026

Ready to Escape Atlanta? Remote Work AND Online School Are Changing Where Families Can Call Home

Remote work and online education are freeing families from the daily commute. Lisa Harris explains why Northeast Metro Atlanta communities like Apalachee Farms are becoming the new home base for families who want space, value, and quality of life.

Market Insight

August 23, 2026

Georgia Golf Course News: New Owners, Renovations, and Exciting Changes

From Achasta to Lanier Islands, golf courses across Georgia are transforming. Lisa Harris rounds up the biggest changes and what they mean for Northeast Metro Atlanta homeowners and golf community buyers.

Market Insight

August 21, 2026

Mortgage Rates August 2026: What Atlanta Buyers and Sellers Need to Know

The 30-year fixed mortgage rate stands at 6.65% as of August 20, 2026. Lisa Harris breaks down what current rates mean for home buyers, sellers, and homeowners across metro Atlanta and Northeast Georgia.

Seller Education

August 19, 2026

The Art of Home Preparation: What Luxury Sellers Get Right Before Going Live

Lisa Harris breaks down the six-phase home preparation strategy that separates luxury listings that sell from those that sit. A systematic approach to getting every detail right before hitting the market.

Homeowner Tips

August 17, 2026

11 Things Georgia Homeowners Should Do to Prepare for Fall

Lisa Harris shares 11 essential fall preparation tips for Georgia homeowners. From gutters and HVAC to freeze protection and photo documentation, get your home ready for the cooler months.

Marketing Strategy

August 17, 2026

Why Social Media Marketing Sells Luxury Homes Faster Than Traditional Listings Alone

The MLS is table stakes. Lisa Harris explains how a targeted social media strategy on Instagram, Facebook, and TikTok turned 909 Pathview Ct into a sold listing and why your home needs the same approach.

Marketing Strategy

August 16, 2026

My Real Estate Video and Content Creation Toolkit

Lisa Harris shares her full content creation toolkit: video equipment, the ring light upgrade that changed everything, and practical tips for creating real estate content that sells.

Seller Education

August 14, 2026

The Hidden Advantage: How an Engineering and MBA Background Transforms Luxury Home Sales

Lisa Harris explains how her engineering degree and MBA create a measurable advantage for luxury home sellers. Data-driven strategy, process discipline, and the proof from 909 Pathview Ct in Apalachee Farms.

Press

August 14, 2026

Why Home Prices Are So High in Atlanta: Lisa Harris on Atlanta News First

Lisa Harris joins Atlanta News First to explain why metro Atlanta home prices remain elevated, what buyers need to know about negotiating power, and how sellers can prepare for today's market.

Market Insight

August 13, 2026

Hall County's Proposed 2026 Property Tax Increase: What Buyers, Sellers, & Homeowners Need to Know

Hall County has proposed a 2026 property tax increase. Lisa Harris explains the rollback millage rate, who actually pays more, the school board proposal, and how it compares with Brookhaven.

Seller Education

August 12, 2026

Why Data-Driven Pricing Wins Every Time: The Strategy Behind the 909 Pathview Ct Sale

Lisa Harris explains why data-driven pricing is the most critical factor in selling luxury homes. Learn how strategic pricing, not guesswork, led to a successful sale at 909 Pathview Ct in Apalachee Farms.

Market Insight

August 10, 2026

How Community Amenities Drive Property Value in Apalachee Farms and Beyond

Lisa Harris explains how golf course communities, resort-style pools, tennis courts, and clubhouses like those in Apalachee Farms directly impact property values and help homes sell faster.

Press

August 7, 2026

Lisa Harris Goes Live on Atlanta News First: Talking Metro Atlanta Real Estate

Lisa Harris appeared live on Atlanta News First to share expert insights on metro Atlanta's shifting housing market, buyer behavior, inventory trends, and what sellers need to know in 2026.

Seller Education

August 7, 2026

Curb Appeal: The First Impression That Separates a Sold Sign from a For Sale Sign

Lisa Harris explains why curb appeal is the most critical first impression in luxury real estate, with practical tips for sellers in Northeast Metro Atlanta communities like Apalachee Farms.

Safety Alert

August 7, 2026

1.77 Million Attic Ladders Recalled: Check Your Home Now

A massive recall of 1.77 million attic stairway ladders affects homes nationwide. Learn how to check if your ladder is affected and what steps to take to keep your family safe.

Buyer Guide

August 6, 2026

First Time Buying a Home in Northeast Georgia? Here's What You Need to Know

Thinking about buying your first home in Northeast Georgia? Learn about first-time buyer programs, key steps, common mistakes, and why communities like Apalachee Farms offer incredible value.

Marketing Strategy

August 5, 2026

The Power of a Pre-Listing Marketing Campaign: Building Buyer Demand Before Your Home Hits the Market

Lisa Harris explains how a strategic pre-listing marketing campaign builds buyer anticipation, attracts qualified prospects, and positions your luxury home for a faster, stronger sale.

Seller Education

August 3, 2026

Why a Pre-Listing Home Inspection Is the Smartest Investment a Seller Can Make

Lisa Harris explains why a pre-listing home inspection gives sellers in Northeast Metro Atlanta a strategic advantage, reduces negotiation surprises, and helps homes sell faster at a higher price.

Seller Education

July 31, 2026

Why Skilled Negotiation Is the Most Underrated Weapon in Luxury Real Estate

The difference between a good outcome and a great one often comes down to who is sitting across the table. Lisa Harris shares how her engineering and MBA background drives strategic negotiation for luxury sellers.

Press

July 30, 2026

Lisa Harris Quoted in RISMedia: Beat the Heat! Keeping Buyers Energized When It's Crazy Hot Out

Lisa Harris shares expert strategies for keeping buyers motivated during Georgia's extreme summer heat in the latest RISMedia feature. Read the full article.

Seller Education

July 29, 2026

The Psychology of Luxury Home Staging: Why Design Decisions Drive Buyer Offers

Lisa Harris explains how strategic staging creates emotional connections that drive buyer offers, sharing insights from the successful sale of 909 Pathview Ct in Apalachee Farms.

Marketing Strategy

July 27, 2026

Why I Invest in Two MLS Systems (And Why It Matters When Selling Your Home)

Lisa Harris explains why she invests in both FMLS and GAMLS, Georgia's two premier MLS platforms, and how dual MLS listing gives sellers a measurable advantage in metro Atlanta.

Brand

July 26, 2026

Proud to Represent the REMAX Brand on the Global Stage

Lisa Harris reflects on being featured in a new REMAX Headquarters MAXEngage advertisement and what it means to represent a global brand for nearly two decades.

Energy & Savings

July 24, 2026

7 Natural Gas Myths Debunked | Save on Your Energy Bills

Lisa Harris debunks seven common natural gas myths about cost, reliability, and efficiency. Learn the truth about natural gas and how to save on your energy bills with a Gas South discount.

Market Insight

July 23, 2026

Why Data Centers Are Reshaping Metro Atlanta and What It Means for Real Estate

Metro Atlanta is now the second-largest data center market in the U.S. Lisa Harris explains what this growth means for local real estate, home values, and community development.

Community

July 23, 2026

Pickleball Courts in Gwinnett County: Where to Play Near Dacula

A complete guide to outdoor and indoor pickleball courts in Gwinnett County, GA. Find dedicated pickleball courts, tennis overlays, and social spots near Dacula and Apalachee Farms.

Press

July 21, 2026

Lisa Harris Featured in Inc. Magazine: These 4 States Are at the Center of a Housing Market Slowdown

Lisa Harris shares expert insight on the housing market slowdown with Inc. magazine. Read about Georgia's role in the national market trend and what it means for local buyers and sellers.

Community

July 17, 2026

Summer Update from Lisa Harris Realty | July 2026

Market trends, media appearances, moving tips, new websites, and a community referral thank you from Lisa Harris in Northeast Metro Atlanta.

Market Insight

July 16, 2026

Short Sales Are Rising in Georgia: What Homeowners Need to Know in 2026

Short-sale transactions are up 16% year-over year. Lisa Harris, a Certified Distressed Property Expert, explains what Georgia homeowners need to know about short sales versus foreclosure.

Market Insight

July 14, 2026

21st Century ROAD to Housing Act: What It Means for Georgia Homeowners in 2026

Learn how the new 21st Century ROAD to Housing Act could affect Georgia home buyers, sellers, builders, and homeowners. Get expert insights from Northeast Georgia REALTOR Lisa Harris.

Seller Tips

July 3, 2026

The Delist and Relist Trap: Why Hitting Reset Doesn't Fix Anything

Georgia leads the nation in listing cancellations at 12%. Learn why delisting and relisting the same listing is a reset button that costs sellers time, money, and market momentum.

Market Insight

July 3, 2026

Your House, Your Rules? Not Always. The Growing Debate Over Private Home Listings

Can you sell your home privately without the MLS? Lisa Harris breaks down the growing debate over office exclusive and private listings and what it means for Georgia sellers.

Just Sold

July 1, 2026

Just Sold in Apalachee Farms: A Victory for Strategic Marketing

Lisa Harris celebrates the sale of 909 Pathview Ct and breaks down the marketing strategy that attracted qualified buyers to this stunning Apalachee Farms home.

Strategy

July 2, 2026

What I'd Change in the First 7 Days of Listing

The first 7 days determine the trajectory of your entire listing. See Lisa Harris's checklist for a successful launch versus what most agents do.

Strategy

July 2, 2026

How to Relaunch a Stale Listing

Georgia leads the nation in listing cancellations at 12%. Here's why delisting and relisting with the same content doesn't work, and what a real relaunch looks like.

Strategy

July 2, 2026

What Happens When a Home Sits Too Long

Georgia leads the nation in listing cancellations at 12%. Learn the domino effect of a stale listing, why the delist-and-relist trick fails, and how to break the cycle.

Strategy

July 1, 2026

Open Houses Rarely Sell Luxury Homes

Open houses are great for agent branding, but they rarely sell luxury properties. Learn why private showings and targeted marketing are more effective.

Strategy

June 30, 2026

Why Zillow Views Don't Equal Showings

Page views are vanity metrics if they don't convert to showings. Learn why high listing views don't mean more showings and how to fix it.

Strategy

June 28, 2026

How Luxury Buyers Actually Shop

High-end buyers use different channels, expect different presentation, and research extensively before contacting an agent. Your digital presence is your first showing.

Strategy

June 26, 2026

Professional Photos Aren't Enough Anymore

Professional photography is table stakes in luxury real estate. Learn what separates good marketing from great: cinematic video, drone, and lifestyle storytelling.

Strategy

June 24, 2026

Why Buyers Scroll Past Your Listing

Online first impressions happen in under 3 seconds. Learn why your listing photos, description, and video are either stopping the scroll or losing buyers.

Strategy

June 22, 2026

The Biggest Pricing Mistake Sellers Make

Overpricing based on emotional value instead of market data is the #1 reason homes don't sell. Learn how Strategic Pricing changes the outcome.

Strategy

June 20, 2026

Why Beautiful Homes Still Expire

Gorgeous homes expire every day because beauty alone doesn't sell. Learn why marketing, pricing, and positioning matter more than curb appeal.

Community

June 25, 2026

Why Apalachee Farms Homeowners Trust Lisa Harris

Nearly 20 years of community expertise, deep market knowledge, and a personal connection to Apalachee Farms make Lisa Harris the go-to agent for this neighborhood.

Strategy

June 18, 2026

How Lisa Harris Markets Luxury Homes for Maximum Impact

From cinematic video and professional photography to drone imagery and AI-powered marketing, here's how Lisa Harris positions luxury homes in front of the right buyers.