Notes from the Strategy Desk

Market Alert

October 27, 2026

New Executive Order Could Cancel Your Mortgage Insurance (PMI): What Georgia Homeowners Should Know

The October 22, 2026 executive order aims to cancel mortgage insurance automatically on eligible conventional loans, but the pilot is not live yet. Lisa Harris explains what it means, the PMI rules in effect today, and how Dacula and Northeast Metro Atlanta homeowners can drop PMI now.

Community Guide

October 26, 2026

Upcoming Events in Dacula: Your Fall 2026 Community Calendar

From Not Dracula Day in Dacula to the Holiday Lights Trolley Tours in Braselton, this community calendar rounds up festivals, farmers markets, concerts, and holiday happenings in Dacula and nearby towns, each with an official source.

Seller Guide

October 26, 2026

Home Sale Capital Gains in 2026: The $250K/$500K Exclusion and the Push for Tax-Free Home Sales

The $250K single and $500K married home sale capital gains exclusion still applies in late 2026, and the No Tax on Home Sales Act has not passed. Lisa Harris explains the rules, the pending bills, and what Georgia sellers actually owe.

Community

October 24, 2026

Chateau Elan Mega Yard Sale Day 1 Recap: 22 Christmas Trees and a Golf Cart Sold!

Day 1 recap of the Chateau Elan Fall Mega Yard Sale in Braselton GA: 22 Christmas trees and a golf cart sold, plus a Saturday update, from REALTOR Lisa Harris.

Community

October 22, 2026

Chateau Elan Mega Yard Sale Directory 2026: 23 Stops, 25 Families and 4 Golf Carts!

Shop all 23 stops of the Chateau Elan Community Fall Yard Sale October 23-24, 2026 from 8 AM to 2 PM: 25 families, 2 multi-family sales and 4 golf carts. Full address directory inside.

Market Insight

October 22, 2026

Fed Meeting October 2026: Will Mortgage Rates Drop After October 28?

The Fed announces its October 2026 rate decision on October 28, and markets expect a hold near 86%. Lisa Harris explains what it means for mortgage rates, buyers, and sellers across Northeast Metro Atlanta, and when rates could actually come down.

Buyer Guide

October 20, 2026

How Much House Can You Afford at 7.4% Mortgage Rates in 2026?

At 7.4% mortgage rates, a median-priced Gwinnett County home costs about $2,326 a month with 20% down. Lisa Harris breaks down the affordability math, the income you need, and where the savings are hiding.

Community

October 20, 2026

Chateau Elan Community Fall Yard Sale 2026: 18 Homes, 20 Families & 3 Golf Carts!

Shop the Chateau Elan Community Fall Yard Sale October 23–24, 2026! Discover 18 shopping locations, 20 families, furniture, designer finds and 3 golf carts.

Market Insight

October 19, 2026

The K-Shaped Housing Market: Why Cash Buyers Are Winning and What It Means for You

Mortgage rates near 7.4% have split the housing market in two: cash-rich buyers keep transacting while financing-dependent buyers get priced out. Lisa Harris explains the K-shaped housing market, how to compete with cash offers, and what it means for buyers and sellers across Northeast Metro Atlanta.

Market Insight

October 18, 2026

Sugarloaf Country Club Real Estate Market Update

Fewer homes sold in Sugarloaf Country Club during the 2026 period, but the median sale price was higher and homes spent fewer days on the market on average. Here's what the FMLS snapshot showed as of October 8.

Homeowner Tips

October 15, 2026

Fall 2026 Home Design Trends: The Collected Over Time Look Is In

The collected over time look, a wallpaper comeback, and warm earthy palettes are replacing gray. Lisa Harris breaks down the fall 2026 home design trends homeowners and sellers across Northeast Metro Atlanta are searching for.

Seller Guide

October 13, 2026

Should You Sell Your Home During the Holidays in 2026?

Holiday listings face far fewer competing homes and attract serious, pre-approved buyers, but typically sell for less than a spring listing. Lisa Harris explains the data and whether the holiday window makes sense for your Northeast Metro Atlanta home.

Market Insight

October 12, 2026

2027 Housing Market Predictions: What Buyers and Sellers Should Watch

Rates are near 7.4% and forecasters see the most balanced housing market since before the pandemic. Lisa Harris breaks down the 2027 housing market predictions for metro Atlanta and what buyers and sellers should do now.

Atlanta Real Estate Market News / 55+ Living

October 9, 2026

The Silver Tsunami: Will 13.9 Million Baby Boomer Homes Solve the Housing Shortage or Create a New Problem?

Lisa Harris shares her featured Realtor.com perspective on the Silver Tsunami: 13.9 million Baby Boomer homes could change hands between 2026 and 2036, but will buyers be able to afford them?

Market Alert

October 9, 2026

Georgia State of Emergency October 8, 2026: What Homebuyers and Sellers Need to Know About Closing Dates

Georgia's October 8, 2026 State of Emergency can affect real estate contract deadlines, including closing dates. Lisa Harris explains the GAR F201 emergency provision and what buyers and sellers should do.

Homeowner Tips

October 8, 2026

Is PMI Tax Deductible in 2026? The Deduction Is Back, and Here's How It Works

The mortgage insurance premium deduction is back for tax year 2026 after a four-year pause. Lisa Harris explains who qualifies, the income limits, and how Georgia homeowners and buyers can use it.

Buyer Guide

October 6, 2026

Georgia Dream Program 2026: Down Payment Assistance for First-Time Buyers

Georgia Dream offers up to $10,000 in down payment assistance and a 6.375% 30-year fixed rate effective October 1, 2026. Lisa Harris explains who qualifies and how to use it across Northeast Metro Atlanta.

Homeowner Tips

October 5, 2026

Energy-Efficient Home Upgrades 2026: What Buyers Want and What Pays Off

Eco-friendly features top buyer searches in 2026: WaterSense fixtures are up 290% and solar, heat pumps, and EV chargers add real resale value. Lisa Harris shares what pays off in Northeast Metro Atlanta and which Georgia rebates are still available.

Market Insight

October 2, 2026

Baby Boomers, Home Turnover, and the Silver Tsunami: What Northeast Metro Atlanta Buyers and Sellers Should Know

Baby boomer home turnover is reshaping northeast metro Atlanta real estate. A Senior Real Estate Specialist explains what is changing hands, why homes need updates, and the 55+ communities absorbing the wave.

Seller Guide

October 1, 2026

How Much Is My House Worth in 2026? Home Value Estimates Explained

Online home value estimates miss by about 7% for off-market homes. Lisa Harris explains how much your Dacula home is worth in 2026 and how to get an accurate number.

Market Insight

October 1, 2026

Georgia State of Emergency Extends Some GAR Contract Deadlines by 8 Days: What Buyers and Sellers Need to Know

Georgia's September 29, 2026 State of Emergency automatically extends unexpired deadlines by eight days for certain contracts written on GAR forms. Lisa Harris explains what buyers and sellers need to know.

Buyer Guide

September 30, 2026

Builder Incentives in Metro Atlanta: When a New-Home Deal Is Worth a Closer Look

66% of builders used incentives to support sales in September 2026. Lisa Harris explains which new-home deals in metro Atlanta are worth a closer look and why you need your own buyer's agent.

Buyer Guide

September 29, 2026

Mortgage Rate Buydowns 2026: How They Work and Whether They're Worth It

Mortgage rate buydowns are one of the hottest financing tools of 2026. Lisa Harris explains how 2-1 and permanent buydowns work, what they cost, who usually pays, and when they make sense for buyers and sellers across Northeast Metro Atlanta.

Homeowner Tips

September 28, 2026

Home Equity Loans vs HELOC: How Georgia Homeowners Are Tapping Equity in 2026

Home equity borrowing hit record highs in 2026 as homeowners with low mortgage rates stay put. Lisa Harris compares HELOCs, home equity loans, and selling for Georgia homeowners, with current rates and when each move makes sense.

Homeowner Tips

September 24, 2026

Georgia Property Tax Relief 2026: The $18,000 Grant and HOME Act

Georgia's 2026 Property Tax Relief Grant cuts homestead assessed values by $18,000 on this year's bill, and the HOME Act caps future increases starting in 2027. Lisa Harris explains what Dacula, Apalachee Farms, and Gwinnett County homeowners need to know.

Community

September 24, 2026

Is Trader Joe's Coming to Braselton, GA? What We Know

There is no confirmed Trader Joe's announcement for Braselton as of September 2026. Lisa Harris shares what we know, where the nearest store is in Johns Creek, and how residents can officially request a Trader Joe's in Braselton.

Market Insight

September 22, 2026

The 2026 Midterm Elections Are Six Weeks Away. Should Buyers and Sellers Wait?

Housing has become a central campaign issue heading into the November 3 midterms. History shows election-year pauses are temporary, with home sales higher the year after the vote in nine of the last eleven presidential election years. Lisa Harris explains what the 2026 midterms mean for buyers and sellers across Northeast Metro Atlanta.

Relocation Guide

September 21, 2026

Moving to Georgia in 2026: What Out-of-State Buyers Need to Know

Georgia drew more than 266,000 new residents from other states in 2024 and remains one of America's top inbound destinations. Lisa Harris explains why people are moving to Georgia and what relocating families need to know about the buying process, property taxes, and Northeast Metro Atlanta neighborhoods.

Community

September 19, 2026

Hot Air Balloons Over Lake Lanier: A Picture-Perfect Georgia Night

The 2026 Hot Air Balloon Festival at Lanier Islands brought colorful balloons, a balloon glow, and one very memorable boat to Lake Lanier. Lisa Harris shares the picture-perfect evening and what Georgia lake living is all about.

Market Insight

September 17, 2026

Fed Rate Hike September 2026: What It Means for Home Buyers and Sellers

The Federal Reserve raised rates for the first time since 2023 and mortgage rates pushed past 7%. Lisa Harris breaks down what the September 2026 Fed hike means for buyers, sellers, and homeowners across metro Atlanta and Northeast Georgia.

Buyer Guide

September 15, 2026

The Best Time to Buy a Home in 2026 Is the Week of Sept 27 to Oct 3

Realtor.com named the week of September 27 through October 3, 2026 the best week to buy a home in 2026: more listings, seasonally lower prices, and fewer competing buyers. Lisa Harris explains why the window favors buyers across metro Atlanta and how to win in it.

Market Insight

September 14, 2026

Why More Homes Are Selling Below Asking Price in 2026

Nearly three in five U.S. homes sold below their asking price in August 2026 as inventory hit a six-year high. Lisa Harris explains what this shift means for sellers in Northeast Metro Atlanta and how to price, prepare, and market to protect your equity.

Community Guide

September 13, 2026

Lisa's Guide to Experience Fall in North Georgia: 11 Must-Stop Road Trip Adventures

From Helen Oktoberfest and Anna Ruby Falls to Mercier Orchards, Brasstown Bald, and Tallulah Gorge, these 11 mountain stops make the perfect fall road trip from Dacula and Greater Atlanta.

Homeowner Tips

September 10, 2026

Home Improvement Trends 2026: What Buyers Want and What Adds the Most Value

Color drenching, flex spaces, outdoor living, and energy efficiency are the home trends buyers are searching for in 2026. Lisa Harris explains which improvements add the most value for sellers in Northeast Metro Atlanta.

Market Insight

September 8, 2026

Buy Now or Wait for Mortgage Rates to Drop? A September 2026 Reality Check

Mortgage rates surged to a 2026 high in early September and experts warn they could top 7% this fall. Lisa Harris breaks down the buy now or wait question for buyers and sellers across metro Atlanta and Northeast Georgia.

Homeowner Tips

September 7, 2026

ADUs in Georgia: The Hottest Home Trend of 2026

Nearly half of American homeowners are exploring accessory dwelling units. Lisa Harris explains what ADUs cost in Georgia, where they are legal, and whether a backyard unit makes sense for homes in Dacula and Northeast Metro Atlanta.

Buyer Education

September 3, 2026

Using AI to Buy a Home in 2026: Smart Tools, Real Risks

Nearly half of home buyers now use AI tools like ChatGPT to research homes, prices, and neighborhoods. Lisa Harris explains where AI helps, where it fails, and how to use it safely in 2026.

Press

September 4, 2026

From Reader to Real Estate Source: Featured in the Atlanta Business Chronicle

Lisa Harris shares her first-person perspective on being featured in the Atlanta Business Chronicle's September 4-10, 2026 print edition, covering Metro Atlanta housing affordability, institutional investors, and the 21st Century ROAD to Housing Act.

Market Insight

September 1, 2026

Is It a Buyer's Market in 2026? What Buyers and Sellers Need to Know

New listings are rising and demand is cooling. Lisa Harris explains what today's buyer's market means for buyers and sellers across Metro Atlanta, and why local data beats a national headline.

Market Insight

August 31, 2026

New Real Estate Commission Rules in 2026: Who Pays the Buyer's Agent Now?

Buyer agent commissions can no longer be advertised in the MLS and buyers must sign a written agreement before touring. Lisa Harris breaks down the new real estate commission rules and who pays the buyer's agent in 2026 across Northeast Metro Atlanta.

Press

August 27, 2026

Atlanta Business Chronicle Features Lisa Harris on the 21st Century ROAD to Housing Act

Lisa Harris was featured in the Atlanta Business Chronicle discussing the new 21st Century ROAD to Housing Act, what it means for metro Atlanta home buyers and sellers, and why affordability starts with the foundation.

Market Insight

August 27, 2026

Barndominiums in Georgia: The Hottest Housing Trend of 2026

Georgia is the epicenter of the barndominium boom. With over 90,000 monthly searches nationwide, this fastest-growing home trend offers dramatically lower costs and faster build times than traditional construction. Lisa Harris breaks down the pros, cons, costs, and what it means for homeowners in Northeast Metro Atlanta.

Market Insight

August 25, 2026

Metro Atlanta Real Estate Is Local: What the July 2026 REMAX Housing Report Means for Buyers & Sellers

Atlanta inventory decreased 1.8% year over year while the national number increased 4.7%. Lisa Harris breaks down the July 2026 REMAX report and what it means for local buyers and sellers in Dacula and Northeast Metro Atlanta.

Market Insight

August 25, 2026

Seller Concessions in the Atlanta Market: What Buyers and Sellers Need to Know in 2026

Nearly 62% of Atlanta home sales now include seller concessions. Lisa Harris explains how concessions work, the three most common types, and how buyers and sellers in Northeast Metro Atlanta can use them strategically in today's market.

Market Insight

August 25, 2026

Landmaxxing: Why Luxury Homeowners Are Buying the Property Next Door

Landmaxxing is the top luxury buyer trend of 2026. Learn why affluent homeowners in Northeast Metro Atlanta are buying adjacent properties for privacy, family compounds, and long term value.

Market Insight

August 25, 2026

REMAX National Housing Report July 2026: More Homes, Steady Prices, More Competition for Sellers

The July 2026 REMAX National Housing Report shows inventory up 2.8% from June and 4.7% year over year, with the median sales price holding steady at $450,000. More homes on the market, steady prices, and increased competition for sellers. Lisa Harris explains what this means for Metro Atlanta buyers and sellers.

Homeowner Tips

August 24, 2026

Georgia Home Insurance Rates 2026: Why Costs Are Rising and What Homeowners Can Do

Georgia homeowners insurance rates are projected to climb about 10% in 2026. Lisa Harris explains what is driving the increases across Atlanta and Northeast Georgia and how homeowners can manage their premiums.

Seller Education

August 23, 2026

Why Sellers Choose Lisa Harris: Results That Speak for Themselves

Maximum exposure, professional marketing, data-driven pricing, skilled negotiation, and personal attention. Discover why sellers across Northeast Metro Atlanta trust Lisa Harris for proven results.

Market Insight

August 23, 2026

Ready to Escape Atlanta? Remote Work AND Online School Are Changing Where Families Can Call Home

Remote work and online education are freeing families from the daily commute. Lisa Harris explains why Northeast Metro Atlanta communities like Apalachee Farms are becoming the new home base for families who want space, value, and quality of life.

Market Insight

August 23, 2026

Georgia Golf Course News: New Owners, Renovations, and Exciting Changes

From Achasta to Lanier Islands, golf courses across Georgia are transforming. Lisa Harris rounds up the biggest changes and what they mean for Northeast Metro Atlanta homeowners and golf community buyers.

Market Insight

August 21, 2026

Mortgage Rates August 2026: What Atlanta Buyers and Sellers Need to Know

The 30-year fixed mortgage rate stands at 6.65% as of August 20, 2026. Lisa Harris breaks down what current rates mean for home buyers, sellers, and homeowners across metro Atlanta and Northeast Georgia.

Seller Education

August 19, 2026

The Art of Home Preparation: What Luxury Sellers Get Right Before Going Live

Lisa Harris breaks down the six-phase home preparation strategy that separates luxury listings that sell from those that sit. A systematic approach to getting every detail right before hitting the market.

Homeowner Tips

August 17, 2026

11 Things Georgia Homeowners Should Do to Prepare for Fall

Lisa Harris shares 11 essential fall preparation tips for Georgia homeowners. From gutters and HVAC to freeze protection and photo documentation, get your home ready for the cooler months.

Marketing Strategy

August 17, 2026

Why Social Media Marketing Sells Luxury Homes Faster Than Traditional Listings Alone

The MLS is table stakes. Lisa Harris explains how a targeted social media strategy on Instagram, Facebook, and TikTok turned 909 Pathview Ct into a sold listing and why your home needs the same approach.

Marketing Strategy

August 16, 2026

My Real Estate Video and Content Creation Toolkit

Lisa Harris shares her full content creation toolkit: video equipment, the ring light upgrade that changed everything, and practical tips for creating real estate content that sells.

Seller Education

August 14, 2026

The Hidden Advantage: How an Engineering and MBA Background Transforms Luxury Home Sales

Lisa Harris explains how her engineering degree and MBA create a measurable advantage for luxury home sellers. Data-driven strategy, process discipline, and the proof from 909 Pathview Ct in Apalachee Farms.

Press

August 14, 2026

Why Home Prices Are So High in Atlanta: Lisa Harris on Atlanta News First

Lisa Harris joins Atlanta News First to explain why metro Atlanta home prices remain elevated, what buyers need to know about negotiating power, and how sellers can prepare for today's market.

Market Insight

August 13, 2026

Hall County's Proposed 2026 Property Tax Increase: What Buyers, Sellers, & Homeowners Need to Know

Hall County has proposed a 2026 property tax increase. Lisa Harris explains the rollback millage rate, who actually pays more, the school board proposal, and how it compares with Brookhaven.

Seller Education

August 12, 2026

Why Data-Driven Pricing Wins Every Time: The Strategy Behind the 909 Pathview Ct Sale

Lisa Harris explains why data-driven pricing is the most critical factor in selling luxury homes. Learn how strategic pricing, not guesswork, led to a successful sale at 909 Pathview Ct in Apalachee Farms.

Market Insight

August 10, 2026

How Community Amenities Drive Property Value in Apalachee Farms and Beyond

Lisa Harris explains how golf course communities, resort-style pools, tennis courts, and clubhouses like those in Apalachee Farms directly impact property values and help homes sell faster.

Press

August 7, 2026

Lisa Harris Goes Live on Atlanta News First: Talking Metro Atlanta Real Estate

Lisa Harris appeared live on Atlanta News First to share expert insights on metro Atlanta's shifting housing market, buyer behavior, inventory trends, and what sellers need to know in 2026.

Seller Education

August 7, 2026

Curb Appeal: The First Impression That Separates a Sold Sign from a For Sale Sign

Lisa Harris explains why curb appeal is the most critical first impression in luxury real estate, with practical tips for sellers in Northeast Metro Atlanta communities like Apalachee Farms.

Safety Alert

August 7, 2026

1.77 Million Attic Ladders Recalled: Check Your Home Now

A massive recall of 1.77 million attic stairway ladders affects homes nationwide. Learn how to check if your ladder is affected and what steps to take to keep your family safe.

Buyer Guide

August 6, 2026

First Time Buying a Home in Northeast Georgia? Here's What You Need to Know

Thinking about buying your first home in Northeast Georgia? Learn about first-time buyer programs, key steps, common mistakes, and why communities like Apalachee Farms offer incredible value.

Marketing Strategy

August 5, 2026

The Power of a Pre-Listing Marketing Campaign: Building Buyer Demand Before Your Home Hits the Market

Lisa Harris explains how a strategic pre-listing marketing campaign builds buyer anticipation, attracts qualified prospects, and positions your luxury home for a faster, stronger sale.

Seller Education

August 3, 2026

Why a Pre-Listing Home Inspection Is the Smartest Investment a Seller Can Make

Lisa Harris explains why a pre-listing home inspection gives sellers in Northeast Metro Atlanta a strategic advantage, reduces negotiation surprises, and helps homes sell faster at a higher price.

Seller Education

July 31, 2026

Why Skilled Negotiation Is the Most Underrated Weapon in Luxury Real Estate

The difference between a good outcome and a great one often comes down to who is sitting across the table. Lisa Harris shares how her engineering and MBA background drives strategic negotiation for luxury sellers.

Press

July 30, 2026

Lisa Harris Quoted in RISMedia: Beat the Heat! Keeping Buyers Energized When It's Crazy Hot Out

Lisa Harris shares expert strategies for keeping buyers motivated during Georgia's extreme summer heat in the latest RISMedia feature. Read the full article.

Seller Education

July 29, 2026

The Psychology of Luxury Home Staging: Why Design Decisions Drive Buyer Offers

Lisa Harris explains how strategic staging creates emotional connections that drive buyer offers, sharing insights from the successful sale of 909 Pathview Ct in Apalachee Farms.

Marketing Strategy

July 27, 2026

Why I Invest in Two MLS Systems (And Why It Matters When Selling Your Home)

Lisa Harris explains why she invests in both FMLS and GAMLS, Georgia's two premier MLS platforms, and how dual MLS listing gives sellers a measurable advantage in metro Atlanta.

Brand

July 26, 2026

Proud to Represent the REMAX Brand on the Global Stage

Lisa Harris reflects on being featured in a new REMAX Headquarters MAXEngage advertisement and what it means to represent a global brand for nearly two decades.

Press

July 24, 2026

Why Rainstorms Reveal Hidden Home Problems: A Georgia REALTOR's Advice

Lisa Harris explains why rainy-day showings matter and shares the five hidden home problems rainstorms can reveal, from overflowing gutters to water intrusion. Featured in RISMedia.

Energy & Savings

July 24, 2026

7 Natural Gas Myths Debunked | Save on Your Energy Bills

Lisa Harris debunks seven common natural gas myths about cost, reliability, and efficiency. Learn the truth about natural gas and how to save on your energy bills with a Gas South discount.

Market Insight

July 23, 2026

Why Data Centers Are Reshaping Metro Atlanta and What It Means for Real Estate

Metro Atlanta is now the second-largest data center market in the U.S. Lisa Harris explains what this growth means for local real estate, home values, and community development.

Community

July 23, 2026

Pickleball Courts in Gwinnett County: Where to Play Near Dacula

A complete guide to outdoor and indoor pickleball courts in Gwinnett County, GA. Find dedicated pickleball courts, tennis overlays, and social spots near Dacula and Apalachee Farms.

Press

July 21, 2026

Lisa Harris Featured in Inc. Magazine: These 4 States Are at the Center of a Housing Market Slowdown

Lisa Harris shares expert insight on the housing market slowdown with Inc. magazine. Read about Georgia's role in the national market trend and what it means for local buyers and sellers.

Community

July 17, 2026

Summer Update from Lisa Harris Realty | July 2026

Market trends, media appearances, moving tips, new websites, and a community referral thank you from Lisa Harris in Northeast Metro Atlanta.

Market Insight

July 16, 2026

Short Sales Are Rising in Georgia: What Homeowners Need to Know in 2026

Short-sale transactions are up 16% year-over year. Lisa Harris, a Certified Distressed Property Expert, explains what Georgia homeowners need to know about short sales versus foreclosure.

Market Insight

July 14, 2026

21st Century ROAD to Housing Act: What It Means for Georgia Homeowners in 2026

Learn how the new 21st Century ROAD to Housing Act could affect Georgia home buyers, sellers, builders, and homeowners. Get expert insights from Northeast Georgia REALTOR Lisa Harris.

Seller Tips

July 3, 2026

The Delist and Relist Trap: Why Hitting Reset Doesn't Fix Anything

Georgia leads the nation in listing cancellations at 12%. Learn why delisting and relisting the same listing is a reset button that costs sellers time, money, and market momentum.

Market Insight

July 3, 2026

Your House, Your Rules? Not Always. The Growing Debate Over Private Home Listings

Can you sell your home privately without the MLS? Lisa Harris breaks down the growing debate over office exclusive and private listings and what it means for Georgia sellers.

Just Sold

July 1, 2026

Just Sold in Apalachee Farms: A Victory for Strategic Marketing

Lisa Harris celebrates the sale of 909 Pathview Ct and breaks down the marketing strategy that attracted qualified buyers to this stunning Apalachee Farms home.

Strategy

July 2, 2026

What I'd Change in the First 7 Days of Listing

The first 7 days determine the trajectory of your entire listing. See Lisa Harris's checklist for a successful launch versus what most agents do.

Strategy

July 2, 2026

How to Relaunch a Stale Listing

Georgia leads the nation in listing cancellations at 12%. Here's why delisting and relisting with the same content doesn't work, and what a real relaunch looks like.

Strategy

July 2, 2026

What Happens When a Home Sits Too Long

Georgia leads the nation in listing cancellations at 12%. Learn the domino effect of a stale listing, why the delist-and-relist trick fails, and how to break the cycle.

Strategy

July 1, 2026

Open Houses Rarely Sell Luxury Homes

Open houses are great for agent branding, but they rarely sell luxury properties. Learn why private showings and targeted marketing are more effective.

Strategy

June 30, 2026

Why Zillow Views Don't Equal Showings

Page views are vanity metrics if they don't convert to showings. Learn why high listing views don't mean more showings and how to fix it.

Strategy

June 28, 2026

How Luxury Buyers Actually Shop

High-end buyers use different channels, expect different presentation, and research extensively before contacting an agent. Your digital presence is your first showing.

Strategy

June 26, 2026

Professional Photos Aren't Enough Anymore

Professional photography is table stakes in luxury real estate. Learn what separates good marketing from great: cinematic video, drone, and lifestyle storytelling.

Strategy

June 24, 2026

Why Buyers Scroll Past Your Listing

Online first impressions happen in under 3 seconds. Learn why your listing photos, description, and video are either stopping the scroll or losing buyers.

Strategy

June 22, 2026

The Biggest Pricing Mistake Sellers Make

Overpricing based on emotional value instead of market data is the #1 reason homes don't sell. Learn how Strategic Pricing changes the outcome.

Strategy

June 20, 2026

Why Beautiful Homes Still Expire

Gorgeous homes expire every day because beauty alone doesn't sell. Learn why marketing, pricing, and positioning matter more than curb appeal.

Community

June 25, 2026

Why Apalachee Farms Homeowners Trust Lisa Harris

Nearly 20 years of community expertise, deep market knowledge, and a personal connection to Apalachee Farms make Lisa Harris the go-to agent for this neighborhood.

Strategy

June 18, 2026

How Lisa Harris Markets Luxury Homes for Maximum Impact

From cinematic video and professional photography to drone imagery and AI-powered marketing, here's how Lisa Harris positions luxury homes in front of the right buyers.